Marks & Squirrel

M&S stores are teeming with squirrels. Christmas displays feature shiny squirrels sporting tipsy crowns. They gnaw greedily on sparkly gems. I am troubled by the symbolism. What does it mean?

You’ll find them all over the shop: lurking in Ladies Lingerie, scurrying across Home Furnishings. And they are not alone. I spotted three squirrel gifts. Offer of the week was a ‘Woodland Treats’ selection. The packaging featured a lone nut-snaffling squirrel with the slogan: ‘Indulge – it’s Christmas’. The designer had drawn the squirrel in a little waistcoat. For some reason, it reminded me of Ebenezer Scrooge…

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